A Content Marketer’s Best New SEO Technique
SEO is all about filling your content with lots of relevant, long-tail keywords. Nope, that’s so 2011. The latest data indicates your on-page SEO strategy only accounts for about 25% of your pages’...
View ArticleYou Can’t Inherit, Buy or Borrow Digital Influence
It’s still about who you know, but the contacts in your iPhone are no longer an accurate barometer of your reach. In an era where 140 million Tweets are published each day, you’ve got to earn the right...
View ArticleSEO Is Dead, How Do You Promote Great Content?
SEO is dead! Well, not quite. But a leading industry expert back in March 2012 that the era of being able to trick search engines was about to end. While this comment lead to an immediate backlash...
View ArticleThe Lesson I Learned About Digital Influence From Ken Olson
At the time I didn’t know I was learning a life lesson about engagement, influence and relationships. Looking back on an encounter 20 some years ago, I find myself asking, what is the value of digital...
View ArticleThe Infographics craze
I Don’t Get It I admit it, I never really got the infographic craze. All the scrolling. The information density. I could see it in a 6 foot poster on my wall but studying an image on my 20” monitor...
View Article4 Proven Techniques to using Social Media Analytics to Convert Skeptics into...
Knock-knock… As a marketing agency, you’ve been there. A new potential client circulates an RFP (Request for Proposal) asking for help. They’ve been reading about the benefits of switching to a...
View ArticleSocialEars Video – Content Title Generator
You have 3 seconds That’s the amount of time it takes someone to scan a title and decide whether to click. There is a lot of science here. We’ve all learned how important it is to have a great title....
View ArticleWistia Test
You have 3 seconds That’s the amount of time it takes someone to scan a title and decide whether to click. There is a lot of science here. We’ve all learned how important it is to have a great title....
View ArticleOne Simple Secret To Engaging Your Audience Online
Hi. It’s Peter from SocialEars. Do your clients need online leads to grow? Do you find content marketing a challenge? Do your client’s prospects hear what you have to say? There are 4-steps to being...
View Article5 Botox Tips to Pumping Up Your Blog Title
Hi. It’s Peter from SocialEars. Hrrrrmph. I mean really… Hrrrrmph! Hours on this blog and I draw a blank on the title. I know it has to be eye-catching, I only have a few seconds to grab your...
View ArticleDo You Need a Dashboard? Scotty Thinks So
Hi. It’s Peter from SocialEars. “Scotty! I need more power!” To which Scotty replied “I’m giving it all she’s got Captain.” A famous line from Star Trek. But how did Scotty do that? There are probably...
View ArticleThe Lesson I Learned About Digital Influence From Ken Olson
At the time I didn’t know I was learning a life lesson about engagement, influence and relationships. Looking back on an encounter 20 some years ago, I find myself asking, what is the value of digital...
View ArticleThe Infographics Craze
I Don’t Get It I admit it, I never really got the infographic craze. All the scrolling. The information density. I could see it in a 6 foot poster on my wall but studying an image on my 20” monitor...
View ArticleSEO Is Dead, How Do You Promote Great Content?
SEO is dead! Well, not quite. But a leading industry expert back in March 2012 that the era of being able to trick search engines was about to end. While this comment lead to an immediate backlash...
View Article4 Proven Techniques to using Social Media Analytics to Convert Skeptics into...
As a marketing agency, you’ve been there. A new potential client circulates an RFP (Request for Proposal) asking for help. They’ve been reading about the benefits of switching to a content-based...
View ArticleSocialEars Video – What’s Hot!
What’s one thing you should use in SocialEars every day? We’ll show you in this video. SocialEars can help you every day to build and increase your social audience. In fact, by using the tips shown in...
View ArticlePart 1: Discovering Topic Influence, and Why It Matters
[NOTE: This is part 1 of a multi-part series. You can see Part 2 here.] Every marketer’s ultimate goal is plain enough: Prompt a potential customer or client to an open, a click, or a step down the...
View ArticlePart 2: Discovering Topic Influence, and Why It Matters
[NOTE: This is Part 2 of a multi-part series. Read Part 1 HERE] It was an easy first step that happened a few years back. “Show me the top-25 most influential people in <whatever>.” The lists...
View ArticleSocialEars Video – Content Title Generator
You have 3 seconds That’s the amount of time it takes someone to scan a title and decide whether to click. There is a lot of science here. We’ve all learned how important it is to have a great title....
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